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SEO Optimization · Content Marketing · Social Media Strategy · PPC Advertising

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Minneapolis Digital Marketing Association
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Awarded for a successful campaign that increased client engagement by 150%.
Local Business Awards
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Achieved certification demonstrating expertise in digital marketing best practices.
Digital Marketing Institute

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Expert Q&A

4 answers

Community questions answered by Tom Hodson

How do I work with a client who insists on approving every piece of content first?

Set clear guidelines on what types of content require approval and what doesn't. It's all about defining expectations early.

How long does it honestly take to rank a brand new website?

Typically, I see movement within 3-6 months, but that varies heavily on competition and niche. Patience is key.

How are marketers handling analytics gaps due to cookie deprecation?

I've started focusing on first-party data. Implementing better user flows on my site has helped track behaviors without cookies.

My Meta CPM jumped 40% this month and the team is blaming the algorithm.

I saw a similar spike recently. Sometimes it's the seasonality or increased competition. You might want to try broader targeting for a bit.

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