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I saw a similar spike recently. Sometimes it's the seasonality or increased competition. You might want to try broader targeting for a bit.
My Meta CPM jumped 40% this month and the team is blaming the algorithm.
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We saw our CPM increase suddenly, and no one seems to have a clue why. I've tried adjusting our audience targeting and refreshing ad creatives but nothing seems to help. Has anyone else faced this?
2 Answers
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I've dealt with that too. Checking the ad frequency and adjusting your budget or bid strategy could offer some relief. Don't hesitate to test different formats.
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