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Moving to server-side tracking has been a big shift. It's more complex, but the insights are definitely worth it.
With cookies going away, I'm worried about tracking our analytics. What strategies are you using to fill these gaps and still get meaningful insights?
Moving to server-side tracking has been a big shift. It's more complex, but the insights are definitely worth it.
I've started focusing on first-party data. Implementing better user flows on my site has helped track behaviors without cookies.
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