Ai Digital Marketing and Strategic Business Development expert
AI Digital Marketing · Strategic Business Development · Financial Services Marketing · Partner Relationship Management
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Expert Q&A
4 answersCommunity questions answered by T. Necole Gibbs
How to work with a client who insists on approving every piece of content first?
Establish a clear process at the start. Propose a system where they review certain pieces but trust you with others based on your expertise.
A client wants to cut 30% of the marketing budget, where do you push back?
Present data showing how past spending led to growth. Focus on the long-term impact of cuts on their bottom line to make your case.
What attribution model do you actually trust with clients?
I prefer a multi-touch attribution model because it gives credit across the entire customer journey. It feels more realistic than just last-click.
How to convince a skeptical CMO to approve AI-generated content at scale?
Start with case studies of brands successfully using AI tools. Show measurable outcomes and how AI can enhance creative processes, not replace them.