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14
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I often use a simple first-click model for startups because they need insights on where awareness starts. Simple can be effective.
What attribution model do you actually trust with clients?
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30
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Clients often ask which attribution model works best for them, but I feel uncertain about how to advise them. It seems like every model has its flaws. What model do you find most reliable?
2 Answers
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13
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I prefer a multi-touch attribution model because it gives credit across the entire customer journey. It feels more realistic than just last-click.
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