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Present data showing how past spending led to growth. Focus on the long-term impact of cuts on their bottom line to make your case.
I've got a client insisting on cutting 30% of their marketing budget, and I know this will hurt their growth. I want to push back but also keep the relationship positive. How should I approach this?
Present data showing how past spending led to growth. Focus on the long-term impact of cuts on their bottom line to make your case.
I'd suggest identifying non-critical areas of their budget for cuts instead of across the board. Show them alternative strategies that won't hurt their growth.
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