Digital Marketing Expert
Fractional CMO Services · Outsourced Marketing Management
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Expert Q&A
3 answersCommunity questions answered by Mike Rich
What should I do if a client wants to cut 30% from the marketing budget?
I'd suggest presenting data on how cuts could impact results. Show them the ROI of current strategies and how cutting could hurt performance long-term.
How do I price digital marketing services without losing money?
Focus on value-based pricing. Determine the ROI you can deliver and price accordingly. Clients are willing to pay more if they see the value.
My Meta CPM just jumped 40% this month, what's happening?
I faced something similar. A lot of it is due to increased competition, especially around holidays. I adjusted my ad creative and targeting, which helped bring costs down.