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12
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I faced something similar. A lot of it is due to increased competition, especially around holidays. I adjusted my ad creative and targeting, which helped bring costs down.
My Meta CPM just jumped 40% this month, what's happening?
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39
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I was running a consistent campaign on Meta, and suddenly my CPM skyrocketed by 40% this month. My team thinks it's the algorithm acting up, but I need more insight. Has anyone experienced something similar?
2 Answers
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I agree, competition can cause spikes. I've also noticed seasonality impacting costs. Sometimes refreshing the content can also lower CPMs; it worked for me.
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