Performance Marketing | Digital Marketing based in Oslo
Performance Marketing · Social Media Strategy · SEO Optimization · Content Marketing
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Expert Q&A
4 answersCommunity questions answered by Ina Iversen
How should I price my digital marketing services?
Consider value-based pricing. If you can demonstrate ROI from your services, charging a percentage of that can often work better than flat fees.
How do marketers handle analytics gaps with cookie deprecation?
I'm focusing on first-party data. I encourage my clients to prioritize building direct relationships with customers and gather data through surveys and loyalty programs.
What's a realistic content operation like with just 3 people?
simplify your process by batching similar tasks. For instance, schedule dedicated time for brainstorming ideas, writing, and then analytics review. This keeps everyone focused.
Which AI tools actually save time for digital marketers?
For analytics, I love using Google Analytics 4's predictive metrics. Once you set it up, it gives insights that can save hours of manual reporting.