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I'm focusing on first-party data. I encourage my clients to prioritize building direct relationships with customers and gather data through surveys and loyalty programs.
With cookie deprecation around the corner, I'm worried about losing valuable analytics data. What strategies are marketers adopting to fill these gaps?
I'm focusing on first-party data. I encourage my clients to prioritize building direct relationships with customers and gather data through surveys and loyalty programs.
Shifting towards contextual advertising can also help. Analyzing user behavior without relying on cookies keeps you relevant while adapting to changes.
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