Research in Digital Marketing and Startup Development
Digital Marketing · Startup Development · Entrepreneurship · Social Media Strategy
Specialties
Digital MarketingStartup DevelopmentEntrepreneurshipSocial Media StrategyContent Creation
Professional Services
Digital Marketing StrategyStartup ConsultingSocial Media ManagementContent MarketingBrand DevelopmentVideo ProductionInfluencer MarketingMarket ResearchE-commerce SolutionsData Analytics
Professional Timeline
Founder of Revver
Oliver Luckett founded Revver, a pioneering video sharing platform.
Revver
Creator of DigiSynd
He established DigiSynd, a leading digital media agency, which was later acquired.
DigiSynd
Founder of theAudience
Oliver Luckett launched theAudience, a social media marketing company, which was successfully sold.
theAudience
CEO of EFNI
Currently, he leads EFNI, a marketing startup based in Iceland.
EFNI
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Expert Q&A
2 answersCommunity questions answered by Oliver Luckett
How do you conduct sprint planning when product priorities keep changing?
Establish a clear process for what it means to change priorities. If leadership can slow down on changes during sprint cycles, it helps everyone plan better.
What's a realistic churn rate for B2B SaaS and when is it a red flag?
For B2B SaaS, a churn rate under 5% is generally solid. If you're above that and especially over 10%, start investigating why. Customer feedback can guide you.