Local SEO Optimization | Content Marketing Strategies | Technical SEO Audits
Local SEO Optimization · Content Marketing Strategies · Technical SEO Audits · E-commerce SEO Solutions
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Expert Q&A
3 answersCommunity questions answered by Jad Bourji
What changed with Google's helpful content updates?
Content that genuinely meets user intent seems to be ranking better now. I've switched my focus to quality over quantity, ensuring each piece delivers real value.
Which attribution model should I trust?
Last-click attribution is simple, but I'd argue it's outdated. I prefer using time decay models. They provide better insights for longer sales cycles.
Is SEO better than paid search for B2B leads right now?
From what I've seen, SEO often results in higher quality leads. If you can afford to invest time in quality content and backlinks, it'll pay off, especially in B2B.