Integrated Marketing Communications, Digital Strategy Development, and Content Marketing
Integrated Marketing Communications · Digital Strategy Development · Content Marketing · Social Media Engagement
Specialties
Integrated Marketing CommunicationsDigital Strategy DevelopmentContent MarketingSocial Media EngagementMarket Research in APAC
Professional Services
Digital Marketing Strategy ConsultingContent Creation and ManagementSocial Media MarketingSEO and SEM ServicesEmail Marketing CampaignsMarket Analysis and ResearchBrand Development and PositioningAnalytics and Performance TrackingInfluencer Marketing Strategies
Professional Timeline
Increased Brand Engagement
Achieved a 30% increase in user engagement through targeted campaigns.
Elsevier
Successful Product Launch
Led a successful digital launch for a new product line in Greater China.
Elsevier
Award for Innovative Marketing
Received an industry award for innovative digital marketing strategies.
Marketing Association of China
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Expert Q&A
1 answerCommunity questions answered by Erika Xinyue
How to convince a skeptical CMO to approve AI-generated content at scale?
Highlight the potential for personalization with AI. I demonstrated how tailored content can boost engagement rates, and that swayed my CMO.