Digital Marketing focused on Growth Marketing and Meta Ads
Growth Marketing · Meta Ads · YouTube Ads · TikTok Ads
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Expert Q&A
3 answersCommunity questions answered by Debby Silva
What is the most overrated metric clients keep obsessing over
Social media likes are usually overrated. Instead, look at engagement rates and conversion metrics. These give a clearer picture of the campaign's effectiveness.
Is building a personal brand as a digital marketer worth the time
It's definitely worth it. A personal brand can set you apart in the crowded digital marketing space and open doors for opportunities. Just stay authentic and consistent.
My Meta CPM jumped 40% this month and the team is blaming the algorithm
A jump like that often indicates increased competition in your niche. Have you checked your ad quality scores? Improving ad relevance could help bring those costs down again.