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6
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I recommend a 70/30 split. 70% goes to proven channels and 30% for testing new strategies. Adjust based on performance.
How much of your ad budget should be in testing vs proven channels?
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39
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I'm unsure how to allocate our ad budget between what's already working and testing new channels. We've had success with Google Ads, but I want to innovate without wasting money. What do you think is a good split?
2 Answers
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5
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I'd say allocate about 20-30% of your budget for testing new channels. This way, you can explore innovations while keeping your foundation intact.
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