I've found that short posts tend to generate more comments and shares. They cater to the fast-paced lifestyle of most LinkedIn users. Use longer articles for deep dives but promote those articles through short, engaging snippets.
Should I write long LinkedIn articles or stick to short posts?
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I've been debating whether to write in-depth articles on LinkedIn or keep my updates short and snappy. It feels like the long articles take so much time and might not be worth the effort if they don't reach a lot of people.
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Long articles can establish you as a thought leader, but short posts often get more engagement. Try mixing both; use short posts to grab attention and direct readers to longer articles if they want to dive deeper.
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