Why did my Meta CPM jump 40% and is it the algorithm's fault?

Asked May 19, 2026 Answers 2 Votes 41
▲ 41 votes ▼
Digital Marketing Strategy & Performance 📍 Kuala Lumpur

This month, our Meta CPM increased dramatically and my team insists it's due to algorithm changes. We've adjusted our targeting but that didn't help. What should we consider next?

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asked May 19, 2026 Raymond Cheung
2 Answers
▲ 18 votes ▼

I'd recommend reviewing your ad relevance scores too. If they drop, that can cause CPMs to spike. Also, experimenting with different formats could help lower costs.

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answered May 19, 2026 Leading Digital Marketing voice in Technical SEO and Local SEO Optimization
▲ 18 votes ▼

A jump like that can happen for various reasons. Check your audience saturation and competitors' activity. Sometimes it's not just the algorithm; your audience might be less engaged.

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answered May 19, 2026 Digital Marketing specializing in Social Media Marketing

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