My Meta CPM jumped 40% this month, is it just the algorithm?

Asked May 19, 2026 Answers 2 Votes 6
6 votes
Digital Marketing Strategy & Performance 📍 Karachi

We've seen a massive spike in our Meta ad costs recently, and the team is pointing fingers at the algorithm changes. I've adjusted targeting and creatives but nothing seems to work. What's really happening?

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asked May 19, 2026 Saad Raza
2 Answers
4 votes

You might not be alone. I've noticed similar spikes across various industries lately. Sometimes seasonal trends or competition can also play a big role, so check your industry benchmarks.

3 votes

It's frustrating, but the increased CPM could be due to increased competition for ad space. Consider reallocating your budget to different times of day or testing new ad formats to see if that helps.

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