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I prefer linear attribution because it gives credit across all touchpoints. Clients appreciate seeing the full journey rather than just the last click.
Clients often ask for clarity on what's working in their marketing. I'm looking for an attribution model that is reliable without being overly complex.
I prefer linear attribution because it gives credit across all touchpoints. Clients appreciate seeing the full journey rather than just the last click.
Time decay models can also work well. They provide the most credit to interactions closer to conversion while recognizing earlier influences.
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