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Specializing can attract a more targeted audience quickly, but it might limit opportunities. A broader positioning allows for flexibility while still demonstrating expertise.
I'm torn between specializing deeply in one aspect of my field versus having a broader approach. Which one is more effective for building a brand quickly?
Specializing can attract a more targeted audience quickly, but it might limit opportunities. A broader positioning allows for flexibility while still demonstrating expertise.
I recommend going deep at first. Establish yourself as an expert in one area, then gradually expand as you build a following. This way, you create a strong foundation.
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