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I'd aim for above 30%. Focus on timing and relevance. Send based on user behavior and previous interactions to keep your audience engaged.
I'm trying to set benchmarks for our email campaigns moving forward. What open rates should we aim for in 2025, and what strategies could help reach those numbers?
I'd aim for above 30%. Focus on timing and relevance. Send based on user behavior and previous interactions to keep your audience engaged.
Expect open rates around 25-30% for engaged audiences by 2025. To achieve this, personalize your subject lines and use segmented lists effectively. A/B testing subject lines can be a game changer.
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