How should I split my ad budget between testing and proven channels?

Asked May 19, 2026 Answers 2 Votes 2
▲ 2 votes ▼
Digital Marketing Strategy & Performance 📍 Kuala Lumpur

I'm trying to figure out how much of my ad budget I should allocate to testing new strategies versus sticking with what's proven to work. What works for you?

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asked May 19, 2026 Krishna Shikari
2 Answers
▲ 3 votes ▼

I have a 50/50 split when I'm launching a big campaign. It allows for testing while keeping enough budget on proven channels. Just make sure to track ROI closely.

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answered May 19, 2026 Digital Marketing professional in Local Seo Optimization
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Generally, I'd suggest starting with 70% on proven channels and 30% on testing. Adjust based on performance, but don't completely abandon what's working.

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answered May 19, 2026 Technical Seo | Content Strategy

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