TikTok ads or Instagram Reels for service businesses?

Asked May 19, 2026 Answers 2 Votes 6
▲ 6 votes ▼
Digital Marketing Strategy & Performance 📍 London

I'm trying to decide between TikTok ads and Instagram Reels for our service-based business. I know both have their merits, but I'm struggling to see which one could be more effective for conversions. What experiences have you had?

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asked May 19, 2026 Ali Farrag
2 Answers
▲ 3 votes ▼

I've seen good success with Instagram Reels for service businesses, especially when using local influencers. TikTok can be hit or miss, depending on your audience.

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answered May 19, 2026 Digital Marketing professional in Social Media Marketing
▲ 1 votes ▼

TikTok could be great if your service is visually engaging. Just ensure your content is authentic and fits the vibe of the platform. Otherwise, Instagram Reels might give you a more targeted audience.

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answered May 19, 2026 Digital Marketing Strategy with expertise in Lifestyle Branding Coaching

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