How do you deal with analytics gaps left by cookie deprecation?

Asked May 19, 2026 Answers 2 Votes 15
15 votes
Digital Marketing Strategy & Performance

With cookie deprecation, I'm struggling to understand how to fill the analytics gaps. What new practices have you adopted?

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asked May 19, 2026 Rehan Farooq‏
2 Answers
5 votes

I've started focusing more on first-party data collection through forms and surveys to fill those gaps.

3 votes

Look into server-side tracking solutions. They can provide more insights without reliance on cookies.

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