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If you're looking to scale and reach new markets, a PR strategy can amplify your efforts. Social media is great, but PR adds an extra layer of authority.
When does a solo consultant truly need a PR strategy?
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I'm still small-scale but thinking about how to grow my visibility. Is a PR strategy essential or can I manage with social media?
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You might start without a formal PR strategy, but as you grow, investing in one can help you shape public perception and open new doors.
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