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I've experienced similar spikes. I recommend checking your audience saturation and trying to refresh your ad creatives. Sometimes a new angle can bring costs down.
Why did my Meta CPM jump 40% this month?
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My team just informed me that our CPM on Meta has increased by 40% this month. They say it's the algorithm at fault, but I can't help but wonder if we should be adjusting our strategy. What factors should I consider to evaluate this?
2 Answers
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High CPMs can be common during certain times of the year, like holidays. It's essential to analyze your targeting and ad quality as well to see if there are areas for improvement.
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