Does cold pitching publications still work?

Asked May 19, 2026 Answers 2 Votes 8
8 votes
Personal Branding & Thought Leadership

I'm considering cold pitching myself to industry publications, but I'm unsure if it's still an effective way to build credibility. Do these pitches hold weight anymore?

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asked May 19, 2026 Peter Eysermans
2 Answers
9 votes

Cold pitching can still work, particularly if your insights are relevant and timely. Tailor your pitches to align with the publication's focus for better chances.

8 votes

Make sure you're addressing a gap or providing a fresh angle. If done right, it can definitely enhance your visibility and credibility.

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