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19
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Aiming for 30% is a good goal for most industries. A/B testing subject lines and sending at optimal times has boosted my rates significantly.
What's a good email open rate in 2025 and how do you achieve that?
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77
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I'm puzzled about what a solid email open rate looks like nowadays. I'm aiming to improve ours but don't know if we're on track. What's the magic number?
2 Answers
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17
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In 2025, a 25% open rate is solid. To get there, segment your lists and personalize emails where possible.
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