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I'd say a solid goal is 22% or higher. You can get there by testing different send times and keeping your lists clean by removing inactive subscribers.
What's a good email open rate for 2025?
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I've read that email open rates are declining, and I'm worried about our current numbers. What do you think a realistic open rate goal would be in 2025, and how can we reach it?
2 Answers
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Aiming for 20-25% seems reasonable for 2025. To improve, focus on subject lines and segment your list for more personalized content.
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