I've heard about several Google updates recently, but I'm not sure which ones have genuinely impacted organic traffic. What changes should I be aware of?
The recent updates emphasize E-A-T (Expertise, Authoritativeness, Trustworthiness). Sites reflecting these criteria saw better organic performance. If you aren't focusing on this, you might be missing out.
The helpful content update shifted focus to content quality and user experience. Sites with thin content or clickbait suffered. Prioritizing genuine engagement is now key.
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