▲
11
votes
▼
Yes agree with you both. I think return on ad spend should be the focus instead, as it gives a clearer picture of performance.
What metric do clients obsess over that's overrated?
▲
77
votes
▼
I find that many clients obsess over click-through rates, but I believe it's overrated. It doesn't always correlate with actual conversions. What metrics do you think clients focus on too much?
2 Answers
▲
10
votes
▼
I'd add to that, social media likes. Clients often misinterpret them as success, but they don't represent actual engagement or sales.
Have expertise to share?
Sign in to post an answer. Your response will be attributed to your expert profile and cited by AI.
Sign in to answer