My Meta CPM jumped 40% this month and the team blames the algorithm

Asked May 19, 2026 Answers 2 Votes 45
▲ 45 votes ▼
Digital Marketing Strategy & Performance 📍 Zurich

We've been running the same ads, but suddenly our CPM skyrocketed. The team is saying it's due to changes in the Facebook algorithm, but I'm not sure how much of that is true.

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asked May 19, 2026 Tenyse Williams
2 Answers
▲ 9 votes ▼

I faced a similar issue last quarter. We adjusted our targeting and refreshed our creatives, which helped bring CPM down. Sometimes it's just about finding the right combination.

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answered May 19, 2026 Paid Search Advertising, Social Media Marketing, and Content Strategy
▲ 8 votes ▼

Changes in algorithms do happen, but a 40% spike is significant. Have you looked into your audience targeting? Sometimes broadening or narrowing can impact CPM more than algorithm changes.

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answered May 19, 2026 Crafting Compelling Narratives to Elevate Your Brand's Digital Presence

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