A client wants to cut 30% of the marketing budget, how do I respond?

Asked May 19, 2026 Answers 2 Votes 53
53 votes
Digital Marketing Strategy & Performance 📍 Zurich

I have a client who wants to slash their marketing budget by 30%. I need to push back without losing them. How should I approach this?

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asked May 19, 2026 Frank Bo
2 Answers
18 votes

I've been in this situation. It's crucial to emphasize the long-term consequences of budget cuts. Propose a reduced scope that still meets key objectives without significant losses.

15 votes

Start by showing data on previous ROI and explain how cuts could impact overall goals. Offer alternatives for savings that wouldn't hurt performance.

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